From idea to $730M vertical AI acquisition: EvolutionIQ's path to PMF
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Increase your odds of finding extreme product-market fit

Join a free, intensive 4-day experience designed for exceptional B2B founders early in building epic companies.

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SPRING 2025

Applications closed

Most people describe finding product-market fit as an art, not a science.

After two decades of pre-product-market fit investments and hundreds of founder interviews, we’ve created a series of tactical sessions for taking a straighter path to PMF. Learn from founders of $1B+ B2B companies who are where you want to be.

Uncover what customers need

Learn proven techniques to get to the truth of what customers are truly willing to pay for.

Build the right v1 product

Validate that your product insight can become a big business and figure out where to start.

Land your first enterprise contracts

Sign initial design partners and begin to build a repeatable go-to-market approach.

The Sessions

    01
    Session 1: Levels of PMF

    Build a foundational understanding of our product-market fit framework including the four levels of PMF, from nascent to extreme — with detailed examples of companies that worked and those that didn’t.

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    02
    Session 2: Discovery & The 4Ps

    Everyone says talk to customers, but most founders just listen for what they want to hear. Learn proven techniques for “dollar driven discovery” and develop your “4Ps” hypothesis: persona, problem, promise, product.

    03
    Session 3: Market Selection

    Too many founders focus on the house they’re building — not the neighborhood it’s in. Determine whether your chosen market can support a viable venture-scale business with a credible path to at least $100M in ARR.

    04
    Session 4: Founder-Led Sales

    Many technical founders are great at building a product but less great at selling it. We’ll dive into outreach tactics to feed the top of your funnel and show you how to move customers through it. Land your first design partners and begin to build repeatable revenue.

    05
    Session 5: Positioning

    Gain clarity on how to talk about your product in plain English: who it’s for, what it is, and what makes it unique and desirable relative to what your target persona already knows.

    06
    Session 6: Product Iteration & Pivots

    Learn how to think about early product iteration to build a successful MVP. We’ll go over specific success metrics to look for, how to know when the product is “good enough,” and what signs point to a pivot.

Beyond the retreat

  • Customer discovery feedback
  • Go-to-market AMA: pricing and renewals
  • Reunion dinners and demos

Learn from the First Round team

Don't just take our word for it

“One of the most useful experiences that I've had. I feel like I shaved 12 months off the time it would take us to get to product-market fit.”

Second time founder

"It’s incredible — even as a second time founder who built a unicorn I learned so much. It’s great structure, amazing people, super valuable content and very good vibes."

Second time founder

“A+, if you are pre-seed to seed, or thinking about starting a company. Do it. It's a great forcing function. I feel much better prepared, especially when it comes to founder-led sales and partnership conversations."

Founder and former CTO

“Ground the vague feeling of what PMF could be into a definition and probability-maximizing path. If you're looking to learn from the best, augment your early-day discovery process, and build confidence in your market selection, this one's for you."

Second time founder

“Save yourself years of wandering the startup desert.”

Second time founder and former CTO

We take 0% of your company.

Over the years, we’ve created a number of programs — from Angel Track to The Review — to freely share what we’ve learned with the broader startup community. Despite all the talk about product-market fit, it didn’t seem like anyone was meaningfully helping founders increase their odds of finding it. So we created PMF Method. We get an inside look at some of tomorrow’s great companies — and you get an inside look at First Round. There are absolutely no financial strings attached, but we’re hoping some of us just might like each other.

Join the waitlist

Everything you need to know about PMF Method.

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Practical lessons on finding PMF faster

Explore our Paths to PMF series on The Review
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