Arielle Jackson
"There's no work I love more than helping founders position their companies. It requires a deep understanding of your audience and what they already know as well as a clear articulation of what makes you different. You have to know who you are. You can't be everything to everyone, but you can be something great for someone.”
Arielle Jackson has been the Marketing Expert in Residence at First Round for over 10 years, during which time she's worked with hundreds of First Round founders on early positioning, naming, brand identity, launch communications, and marketing hiring.
She loves finding crisp ways of communicating complicated products. Or, as she learned in her early days at Google: "knowing the user, knowing the magic, and connecting the two."
She picked up product marketing on the job at Google, where she helped grow Gmail in its early days. At Square, she was one of the first marketers who led the launch of new hardware products and distributed them though >30k retail doors. She then joined a seed stage startup called Cover (backed by First Round) which hit >1M users in a matter of months before being snapped up by Twitter.
Arielle holds a B.A. in Human Biology and an M.A. in Psychology from Stanford and is more interested in what makes people tick than in attribution modeling.
HEAR MORE FROM ARIELLE:
The Art of Building Legendary Brands: Arielle Jackson on Lenny's Podcast
What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success.
Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make.
So You Think You’re Ready to Hire a Marketer? Read This First.
As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process.
Arielle Jackson Shares Early Marketing Missteps to Avoid
Today’s episode is with Arielle Jackson. For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work.
Positioning Your Startup is Vital — Here’s How to Nail It
After working with hundreds of startups on brand strategy, First Round's Marketing Expert in Residence Arielle Jackson shares her messaging toolbox.