Jackie Ball
“My role at First Round stretches across the investment lifecycle. Pre-investment, I support partners in the decision-making process. Post-investment, I help founders and their teams reduce uncertainties they have about their markets, competitors, or customers. I also lead the development of First Round’s PMF Method."
I find almost everything interesting, so I’m excited to keep learning about new technologies, companies, and sectors here at First Round. It’s a privilege to learn from others, and I love the process of synthesizing everything I hear and read into clear insights which influence the trajectory of a business.
Jackie spent the first phase of her career as a management consultant. Some parts of the job were typical — like making long slide decks and traveling weekly — but she found an unexpected niche helping large organizations across a wide range of sectors better understand their customers: members of health insurance plans, employees who used corporate cards, travelers loyal to specific hospitality groups. She was part of a small, interdisciplinary team of strategists, researchers, and designers at Deloitte called Doblin. She conducted deep research to help clients launch new products, improve existing offerings, and change their business models.