Annie Duke
“I combine my academic studies in cognitive psychology with real-life decision-making experiences at the poker table to help the First Round team refine the way in which we make investment decisions — from creating rubrics and implementing systems to reduce bias, to improving our data collection so we can conduct retrospective reviews post-decision.”
I coach First Round-backed founders through frameworks to help them make the very best possible decisions as they build incredible companies, whether it’s the small decisions that define great products, or the “bet the company” strategic gambles.
For two decades, Annie Duke was one of the top poker players in the world, winning more than $4 million in tournament poker. During her career, Annie won a World Series of Poker bracelet and is the only woman to have won the World Series of Poker Tournament of Champions and the NBC National Poker Heads-Up Championship. She retired from the game in 2012.
Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, where she earned her master’s degree. In 2021, she returned to her alma mater as a Visiting Scholar, and also teaches executive education there.
In 2014, Annie co-founded The Alliance for Decision Education to build a national movement that empowers teachers, school administrators and policymakers to bring Decision Education to every middle and high school student.
Annie is the author of national bestseller “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts,” as well as “How to Decide: Simple Tools for Making Better Choices,” and her latest book, “Quit: The Power of Knowing When to Walk Away.”
HEAR MORE FROM ANNIE:
Grit or Quit? Tactical Advice for Founders Facing Tough Company Building Decisions
Quitting is an underrated startup skill, says decision science expert, bestselling author, and former poker pro Annie Duke. She unpacks the psychology behind why it’s so hard to walk away, sharing tactical advice for all the forks in the road.
The Tactical Guide to Making Better Decisions When Starting and Scaling Companies
The First Round team has been lucky to work with retired poker player and decision-making expert Annie Duke in a special capacity these past few years. Here, we open-source some of the advice she gives to help founders face down uncertainty and make better decisions.