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Starting Up

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Gloria Lin opens up about her pre-founder journey, from founder dating and early conversations to how she prototyped with potential partners to narrow in on a specific idea. Her playbook is one of the most detailed and intentional processes we’ve ever seen — and the set of 50 questions she used to probe compatibility is an essential tool for any entrepreneur looking to team up on a startup idea.

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Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.

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Looker went from a single customer to more than 1700, from a small, scrappy team in Santa Cruz to a 700-person company spanning eight offices around the globe. Now on the heels of its acquisition by Google, co-founders Lloyd Tabb and Ben Porterfield, CEO Frank Bien, and first investor Bill Trenchard come together to fill in the details and dig into the lessons learned from Looker's founding story.

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Punit Soni cut his teeth as a product leader at large companies such Google, Motorola and Flipkart before venturing out on his own to found Suki, a healthcare startup. Here, he shares his observations on the differences between the two experiences, noting what surprised him, what he felt unprepared for, and what aspiring entrepreneurs should consider as they look to make a similar leap from big to small.

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Flatiron Health Co-founder Nat Turner on the process he uses to distill, pitch and iterate on new ideas.

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According to First Round Partner Rob Hayes, there are only three things new founders need to focus on to succeed.

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David Friedberg, CEO of The Climate Corporation, tells the story of how they built a valuable company from scratch.

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It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer.

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Founders are always told to "think big," but it's not always clear how or where to begin. First Round Capital co-founder Howard Morgan challenges founding teams to start by relaxing four key constraints.

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PlanGrid is changing the way the construction industry has operated for years. CEO Tracy Young describes the scrappy strategy that made them a catalyst.

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In 2014, Dan Shipper sold his company and graduated from college in the same month. These are the 3 tactics he says made it possible.

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Steve Blank explains how entrepreneurs can use a tool called the Business Model Canvas to find the ideal co-founder for their startup.

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Dropbox CEO Drew Houston shares his strategy for getting up to speed fast to succeed as a novice founder.

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Ranker CEO Clark Benson readily admits that he made mistakes that almost destroyed the company. Here, he lists what not to do.

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The Idealab Founder talks about the importance of diversity of thought and fast decision making to startup success.

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