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Adil Ajmal has built several standout technical organizations from scratch to successful acquisition. Here, he answers the toughest questions from our community.

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HotelTonight's Chief Data and Strategy Officer talks about how startups should set up and mine their data to drive insights that actually make a difference.

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At Twitter and Slack, Paul Rosania built interfaces that millions use each day. Here, he dissects how he eliminated doubt from four high-stakes product decisions.

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Facebook VP of Product Fidji Simo shares tactics to master focus in a world where possibilities are endless and the stakes are high.

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MissionU CEO Adam Braun has a habit that's helped him get term sheets in weeks, launch products and pen a bestseller. Here's an inside look at the practice that guides him.

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Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team and she have really zeroed in on NPS detractors — and discovered how much they can drive growth. Here's how.

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Duolingo VP Gina Gotthilf has overseen the company's growth as it exploded from 3 million to 200 million users. One tool that's fueled this ascent? A/B Testing. Read on to learn from her favorite tests.

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Startups are always evolving, but something transforms them between 30-50 employees. Here's what the Review's experts have to say about navigating that particular inflection point more smoothly.

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Too often pricing comes at price. That's why we assembled some of most insightful advice on pricing products from the Review archives, so you've got what you need in one place. Dive in!

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Over the years, we've collected a trove of advice on how to hire the best product professionals. Now, we want to package it all together so you can get smart and take action fast.

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Flatiron Health's CMO and SVP Product Strategy Ogi Kavazovic explains how traditional PM practices break down at B2B companies, and what they can do instead.

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Eaze CEO Jim Patterson has a theory that military and kitchen experience are solid indicators of great PMs. Here's why and what startups can look for to hire better.

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After three decades of leading data teams at companies like LiveOps, Netscape and ReadyForce, Looker founder and CTO Lloyd Tabb's biggest learning isn’t what you would expect — or want to hear: You’re measuring the wrong metrics. We all are.

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Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights that can pinpoint friction points, and spells out the three-step process for eliminating them.

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LaunchDarkly CEO and Co-founder Edith Harbaugh biked solo across the U.S. in the summer of 2007. A decade later, her lessons from the road — from ways to grind through long stretches to how to approach forks in the road — still inform how she leads teams and builds software.

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Google Photos' Product Lead David Lieb cut his teeth on an app that allowed users to swap contact information by physically bumping phones. Drawing from Bump and other startups, Lieb shows how user adoption and virality can come from stripping cognitive overhead from products.

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As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily design — and troubleshoot — their go-to-market strategy.

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Before joining Twitter, Ibrahim Bashir led the launch of the third-generation Kindle at Amazon. Here, he reflects on his lessons from that release — and shares how to prepare to make hard decisions quickly when the unexpected happens.

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ClassPass CMO Joanna Lord covers the essentials on product marketing for teams struggling to define, implement and launch the function at their startup.

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Pricing pro Madhavan Ramanujam uncovers a powerful idea: Determine price before you design your product. Here, he details the ways companies trip up when they try to monetize and explains how to do it right.

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Yummly Chief Growth Officer Ethan Smith outlines the inflection points and key tenets for high-performance SEO.

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With a few missteps, a push notification can transform from invitation to intrusion. Here, Noah Weiss, Slack's Head of Search, Learning and Intelligence, maps out the history and machinery behind push notifications — and the principles that can help startups use them well.

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Over the last 5 years, Jonathan Golden has watched Airbnb explode in size and productivity. Here's what that journey looked like on the product team that powered it.

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As Co-VPs of Product at Reddit, Alex Le and Kavin Stewart manage a large team with multiple competing goals. Here's what they've learned about building effective product pipelines.

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Sophie-Charlotte Moatti has built mobile products at one flagship name after another — including running notifications for Facebook. Here are her must haves for mobile apps.

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Instacart VP of Product Elliot Shmukler shares how he uses A/B testing as a management framework to not only accelerate product decisions, but also empower product teams.

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Serial entrepreneur and Civic Co-founder and CEO Vinny Lingham shares what it actually means to build a company for the long term.

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Todd Jackson is skilled at identifying excellent product managers. Now Dropbox's VP of Product and Design, he shares his process here.

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Brian Rothenberg is a growth guru, having revved up customer acquisition at both TaskRabbit and now Eventbrite. Here, he answers the hardest questions he often gets.

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Veteran data leaders Jeremy Stanley (Instacart, Sailthru) and Daniel Tunkelang (LinkedIn) walk through the wheres, whats, whys and hows of building the perfect data science team.

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Successful launches are fueled by robust beta programs. Here's how eero's Head of Beta & Special Programs Kelly Neary and Head of Product Paul Nangeroni cracked the code with beta testing.

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As Director of User Experience at Yammer (and therefore Microsoft), Cindy Alvarez spends her time thinking deeply about why people do what they do. Here's what she's learned.

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Ellen Chisa is a renowned product leader and blogger who quit Harvard Business School to try something new. It worked wonders. Here's what happened.

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Segment Co-founder and CEO Peter Reinhardt has personally test-driven a tool a week for the last three years. Here he shares the toolkit you need to get the most out of your customer data.

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Former Facebook CTO and Quip chief Bret Taylor shares how to dislodge well-established rivals.

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Michael Sippey has been building tech products for over 20 years. His most valuable ideas, though? They came from speaking with customers. Here's how.

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Wealthfront's VP of Growth Andy Johns outlines the three mandatory skills of a growth leader.

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Primer CEO Kamo Asatryan has helped dozens of mobile apps achieve explosive growth. Here are his go-to tips.

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Expensify Founder and CEO David Barrett dispels five myths about user acquisition and shares atypical truths about how to attract and retain new customers.

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Kenneth Berger joined Slack at the very beginning and made several critical product decisions. Here's how he leveraged the right feedback to make it happen.

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LaunchKit co-founder and CEO Brenden Mulligan, one of Product Hunt's most prolific users, shares his tips for a successful product launch.

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According to First Round Partner Rob Hayes, there are only three things new founders need to focus on to succeed.

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Jawbone's former VP Data Monica Rogati on what entrepreneurs need to consider when building smart products for this new wave of savvy consumers.

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An open letter from a former Facebook and VMware engineering executive on how startups can best structure their release processes.

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Pocket founder and CEO Nate Weiner on how startups can have an outsized impact with a small team.

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Netflix's former branding guru shares the frameworks startups need to build enduring brands.

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Dropbox's product engineering leader shares how a hybrid product development approach propels its best ideas.

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Pandora's VP of Product Jack Krawczyk offers the six tactics you need to lead product managers.

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SurveyMonkey CTO Selina Tobaccowalla provides a deep dive into how the company internationalized to build a world-class business.

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RelateIQ's Product Leaders Ruslan Belkin and DJ Patil on the critical traits every sophisticated data product needs to succeed.

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“HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”

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Todd Jackson has experience managing products at Google, Facebook and his own startup. Here's what he learned.

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Tom Lehman, Co-Founder of Genius, talks about the real value of MVPs and why it's good to build bad sometimes.

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Farhan Thawar of Pivotal Labs busts common myths about mobile development and offers best practices that can save startups time and money.

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Pandora CTO Tom Conrad explains how Pandora picks the most important features to build with its limited engineering power.

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As companies grow, process tends to slow things down. Follow these steps from Instagram's Director of Product to stay lean.

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Anand Iyer, former Head of Product at Threadflip, on how marketplaces can build trust in order to build their businesses.

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Adam MacBeth has advised hardware companies like Jawbone and FiftyThree. Here, he offers tactics for startups to create magical products.

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It's not always true that simplicity makes the best product. Sometimes making things less simple will get you the users you truly want.

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As one of the first designers at Facebook and Dropbox, Soleio Cuervo has seen a lot. Now he's looking at the next trend: Personalization.

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In 2014, Dan Shipper sold his company and graduated from college in the same month. These are the 3 tactics he says made it possible.

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Phil King rose through the ranks to lead design at Flickr. His mission: To help more designers become leaders and advocate for their craft.

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Massdrop's first users were so involved in shaping the product that it's become core to the company's culture. And that's a great thing.

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Two years ago, Product Hunt didn't exist. Now it's the toast of the town. In this exclusive article, Found Ryan Hoover tracks its ascent.

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At the heart of the Lean Startup movement, the Business Model Canvas can help early stage startups carve out a successful model.

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Startups can't succeed without the trust of their customers. Here, Urbansitter CEO Lynn Perkins shares how to bake trust into your product.

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There are three ways to dominate a market: product leadership, cost leadership or customer intimacy leadership. Here's how to achieve it.

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Ranker CEO Clark Benson readily admits that he made mistakes that almost destroyed the company. Here, he lists what not to do.

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As CEO of Percolate, Noah Brier knew he needed to get his rapidly growing company aligned. Building their own tools worked magic.

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Tindie CTO Julia Grace has thought through every part of the online buying experience. Here's how she broke it apart to optimize each step.

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Demoing products is Rob Falcone's bread and butter. Now he wants to pass the wisdom of his experience along so others can demo better.

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