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Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights that can pinpoint friction points, and spells out the three-step process for eliminating them.

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LaunchDarkly CEO and Co-founder Edith Harbaugh biked solo across the U.S. in the summer of 2007. A decade later, her lessons from the road — from ways to grind through long stretches to how to approach forks in the road — still inform how she leads teams and builds software.

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Google Photos' Product Lead David Lieb cut his teeth on an app that allowed users to swap contact information by physically bumping phones. Drawing from Bump and other startups, Lieb shows how user adoption and virality can come from stripping cognitive overhead from products.

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Former Google executive Amy Chang has successfully courted heavy hitters and VIPs to advise her startup Accompany. Here, she breaks down how to score big fish for your braintrust.

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As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily design — and troubleshoot — their go-to-market strategy.

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Etsy COO Linda Kozlowski knows an operations leader is critical to the success of a company. Here, she sheds light on the most mysterious role in the C-suite — and how startups can hire and empower the right COO for their company.

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Former MyFitnessPal and Under Armour marketing VP Tara-Nicholle Nelson lays down the content marketing law: stop publishing clickbait. Here, she outlines how to create true engagement.

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