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Andrea Goulet runs a software SWAT Team — parachuting in to help companies fix bad code that's holding them back. Here's what she's learned on the job.

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Company crises — like wildfires — are complex developments that can progress in unexpected ways. Simple's Head of Communications Krista Berlincourt outlines the principles and practices that can help triage and tackle any incident.

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From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.

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Airbnb VP of Design Alex Schleifer shares how design can become a more intentional, integrated discipline — and why it must be in order to better build products.

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As Co-VPs of Product at Reddit, Alex Le and Kavin Stewart manage a large team with multiple competing goals. Here's what they've learned about building effective product pipelines.

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Sophie-Charlotte Moatti has built mobile products at one flagship name after another — including running notifications for Facebook. Here are her must haves for mobile apps.

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Wharton professor and bestselling author Jonah Berger shines a light on the hidden forces that shape our behavior. Here he explains why it's best to influence — and be influenced — by increment.

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