For years now, companies have been vying for attention on social streams controlled by the likes of Facebook and Twitter. Hundreds of millions of people flocked to those streams, and corporations figured they had to follow. But now businesses are realizing something has been lost in the transition, that there’s nothing like being able to control exactly how they speak to customers, and the humble website seems to be surging back.
RebelMouse, a content aggregation and curation site that lets users set up a profile and pull in content from their social networking accounts, as well as other sources, has hired some key former employees from CNNMoney and VaynerMedia.
Since launching to the public last June, RebelMouse has had 240K sites created and is hitting 1.5 million unique monthly visitors to its landing pages. The company tells us that it has seen a big demand from publishers, and has partnered with TIME magazine for its person-of-the year campaign. Additionally, it worked with C-Span for the presidential inauguration, will power an ESPN Magazine online experience for the Super Bowl and continues to bring in movie and television properties to create their own “portals.”
To help RebelMouse build out these partnerships and plans for the future, it has hired former CNNMoney social product lead Niketa Patel as Director of Content and Stephanie Bagley from VaynerMedia as Director of Partnerships. This is an interesting hire since Gary Vaynerchuk, founder of VaynerMedia, is an investor and advisor in RebelMouse. Both will report to Sam Epstein, RebelMouse’s VIP of Platform, who previously worked at Google and HuffingtonPost. Yes, this is the beginning of a power team in content curation and distribution.
Time Magazine uses RebelMouse to gather social reactions to their nomination of President Barack Obama as Person of the Year.
The problem with raising a round of funding from a large A-list group of investors is that you can’t plan on it staying a secret for long. Rebel Mouse, the three-month-old social aggregation startup has raised a large seed round worth $2.5 million from Oak Investment Partners, SoftBank, NEA, First Round Capital Partners, betaworks, Chris Dixon, John Batelle, Gary Vaynerchuk, Greg Coleman, Howard Lindzon, Lerer Ventures and Jonah Peretti.
$2.5 M Seed Round Closed
Participation: First Round Capital, Oak Investment Partners, SoftBank, NEA, betaworks, Chris Dixon, John Batelle, Gary Vaynerchuk, Greg Coleman, Howard Lindzon, Lerer Ventures and Jonah Peretti
There's a new company that launched in beta last month called RebelMouse. After being initially unimpressed, I now think it's one of the best startups to launch in a while. RebelMouse is a snapshot of your social media activity. It's founded by Paul Berry, the former CTO of The Huffington Post. When you log into RebelMouse with Facebook or Twitter, you're shown a page that looks like Pinterest with your latest tweets and status updates in the form of big headlines and pictures.
RebelMouse, the social media aggregator founded by former Huffington Post CTO Paul Berry, launched a little more than a week ago. We missed out on covering it (apparently because Berry’s email got lost in a vacationing reporter‘s inbox), but there was still a bunch of articles — and more importantly, plenty of user sign-ups.
Rebel Mouse, the new web service by former Huffington PostCTO Paul Berry, wants to be the front page to your life on the internet. On first glance, it looks like a digital newspaper of your social life, organized on Pinterest. After you spend some time on the site, it becomes clear that it’s much more than that.