Poppin, an online office products and furniture shop whose goal is to make design more affordable (and Pinterest-worthy), is announcing today having raised $11.1 million in Series B funding. The round was led by TrilogyGrowth, a Canadian growth stage investment fund run by former Indigo Books & Music President Music president Joel Silver. Existing investors Shasta Ventures, First Round Capital, and company founder J. Christopher Burch also participated alongside a small group of angels, which included David Tisch and others.
Forbes covered the launch of Poppin, a new vertical online retailer, back in September. With one quarter now under its belt, we revisited with CEO, Randy Nicolau, and CMO, Kevin Ranford, to learn how the company, which is selling products to define people’s workstyle, is driving growth.
What color is your tape dispenser? That’s not the title of some buzzy new career book. It’s a question that, in all seriousness (OK, maybe in half-seriousness or strained small talk), your next job interviewer might ask. Once content with yellow Post-it notes and the rogue family photo as their sole pieces of cubicle flair, office workers are turning their design-minded, Pinterest- and Instagram (FB)-obsessed focus to their actual desktops. No longer the domain of creative fields such as graphic design and advertising or willfully eccentric software startups, the curated workspace is going mass market.
Poppin, a new vertical online retailer, launched today. The company, that is selling products to help define people's workstyle, intends to fill the gap between the products we use for work and those available in the rest of our lives. Led creatively by designer, Jeff Miller, Poppin is introducing 250 original products spanning the writing, paper, desktop, presentation, kitchen, technology and furniture categories. This past weekend, Forbes sat down with CEO, Randy Nicolau, and CMO, Kevin Ranford, to learn more before the launch.
Fugly offices kill morale and make every task a chore. But Poppin knows a happy employee is a productive one, and wants to keep yours that way with its online store full of colorful office supplies. With the ongoing talent crunch making employee retention more crucial than ever, Shasta Ventures sees a bright future in Poppin, so it's led a new $6 million Series A in Poppin. Joined by First Round Capital and several angels, the round will give Poppin the gusto to expand into furniture and other essentials, and spray rainbows over the supposed $300 billion office product market.
Received $6M Series A Funding
Participation Shasta Ventures, First Round Capital