You’re a dude. You want to look good. No, you don’t want to spend hours in a store. That’s where Lookcraft, a brand new New York-based startup, comes in. Founded by some YC alums, Lookcraft has customers go through a quick (and hopefully painless) style quiz where they click on clothes they like, share their sizing and a little bit about how they like to dress. It then comes up with seven or so items that are shipped for free.
There is a long held stereotype that men hate to shop for clothes, but Jamie Quint believes the real problem is just that shopping experiences are rarely if ever designed specifically with men in mind. "The shopping experience as it exists today is really an experience for women,” Quint told Mashable. ’I think there was a perception for a long time that men didn’t care about shopping, and to some extent that’s true. But the U.S. is 50% men and they all have to wear clothes. It’s a little bit under-served and ignored.”
Raised Seed Funding
Participation by First Round Capital and Consigliere Brands