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Influitive helps companies mobilize their customer advocates to provide more referral leads, reference calls and social media advocacy, for maximum buying cycle efficiency. Considered-purchase and B2B companies use Influitive's web-based solutions to execute customer advocate programs.

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    Marketing Startup Influitive Raises $30.5M

    Influitive, a Toronto-based company focused on advocate marketing, announced this morning that it has raised $30.5 million in Series B funding.

    July 9, 2015 TechCrunch

  • news

    Influitive Acquires Social Inbox Startup Engagio To Aid In “Advocate Marketing” Opportunities

    Engagio, a social web platform for searching, discovering and following social conversations, has been acquired by marketing company Influitive, hot off the heels of its $7.3 million funding this past December. Terms of the deal were not disclosed, but the deal was a combination of cash plus stock. As a part of the acquisition, all five employees, including the founder and CEO William Mougayar, will join Influitive, where the technologies the startup developed will now be integrated into Influitive’s AdvocateHub, an advocate marketing platform.

    Engagio’s tools will help with the tracking and monitoring of social conversations in the AdvocateHub.

    “Advocate marketing” is the industry term which refers to process where brands and businesses try to get their fans to share their experiences across the social web. Marketers claim that peer-to-peer recommendations and real user feedback contribute to up to 50 percent of purchasing decisions today, which is why social media tools that help with this type of marketing have been embraced.

    February 5, 2013 TechCrunch

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    Influitive Raises Another $7.3M To Bring The Peer-To-Peer Model To Marketing

    Influitive, a marketing company that analyses data around social media, influencer networks and other peer-to-peer techniques to spread the word, has raised another $7.3 million — investment that it will use to continue developing its AdvocateHub marketing platform, as well as to build out its own sales and marketing teams, CEO and co-founder Mark Organ told TechCrunch in an interview.

    December 17, 2012 TechCrunch

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    Administering AdvocateHub

    September 16, 2012

  • video

    How to associate your social media

    August 29, 2012

  • news

    Influitive Raises Unusual $3.75 Million Seed Round From 11 Investors For Customer Advocate Platform

    Influitive has raised $3.75 Million from 11 investors for the company's customer advocate platform that helps companies generate qualified leads and shorten buying processes. Founder Mark Organ said the unusual seed round is illustrative of how the venture capital community is getting more engaged in smaller deals. "It's a huge seed round," Organ said in an interview yesterday. "It could be called a seed preferred round."

    August 8, 2012 TechCrunch

  • investment

    Received $3.75M Seed Funding

    August 1, 2012