SocialWire Gets $2M From First Round Capital And Others To Be A One-Two Punch For Facebook Ads
With $2 million in seed capital from First Round Capital, Dave McClure, Joi Ito, Ariel Poler and Brian Sugar, SocialWire wants advertisers to hyper-optimize their Facebook ads experience. With SocialWire, brands can get users to organically share a story on Facebook’s Open Graph, and then use Facebook Sponsored Stories to promote that story to its most valuable potential customers.