AppNexus
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in New York City.-
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AppNexus Named OnMedia 100 Company of the Year
AppNexus is an advertising exchange network that provides clients with a real-time platform to buy and sell online ads. Advertising technology has evolved during the last decade, and AppNexus has consistently provided its clients with a rich back-end suite of tools not only to place advertisements, but manage and pay for campaigns in a highly focused and efficient manner. The demands of today's ad viewers have shifted, and AppNexus has kept pace with how the industry has grown and expanded.
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Programmatic ad-buying exchange AppNexus just raised $75 million from TCV.
That's a lot of money!
It also makes AppNexus that much less likely to be acquired by Facebook, Yahoo, Microsoft, or Google any time soon.
It's may be too pricey now. IPO or bust?
Here's a blog post from CEO Brian O'Kelley:
I’m excited to announce that AppNexus has closed on a Series D round of $75 million, led by Technology Crossover Ventures (TCV).
There are so many people to thank – our early investors (especially Ben, Marc, Ron, and Josh), our mentors and advisors (especially David and Dwight), and our board (Brian, Ed, Mike, Dave, and Chip). I also want to thank all of the clients and partners who have helped us build the company and continue to trust us with their business. It’s a responsibility and privilege we don’t take lightly.
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AppNexus CEO to Potential Investors: We Don't Need Your Money
These days, there always seems to be one rumor or another about AppNexus, the ad-exchange startup run by former Right Media chief technology officer Brian O'Kelley. The New York City-based company, which had 288 employees as of earlier this week and sees 27 billion ad impressions run through its platform daily, is either trying to raise a huge round of funding or trying to go public depending on who you ask and on what day.
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CEO Says AppNexus Sales are Growing 150 Percent a Year (Video)
Brian O'Kelley, chief executive officer of AppNexus, talks about the company's growth. O'Kelley also discusses the possibility that Yahoo! Inc. may outsource its display advertisements to AppNexus. He speaks with Jon Erlichman on Bloomberg Television's "Bloomberg West."
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Looking To Lead, AppNexus Fuels Startups, Adds Apps And RTB For Video Ads
Some of the best events related to ad technology are produced by vendors and The AppNexus Summit is one of those as it draws a strong, global crowd of entrepreneurial ad tech types who are ready to listen to what is ultimately a compelling, well-crafted sales pitch for the AppNexus platform. Above all, the event sought to establish, if not cement, a leadership position for AppNexus in the world of digital, audience buying.
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Brand.net Co-Founder Atherton Joins AppNexus
Mr. Atherton will open a San Francisco office for AppNexus and be responsible for "deepening AppNexus' relationships with strategic accounts across the online-advertising ecosystem," according to a statement.
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Introducing AppNexus Apps
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Web advertising's master auctioneers
When you visit just about any website these days, ads appear as the site loads. But what you can't see is that many of those ads were not predestined for your eyes-- advertisers won the spots in near-instantaneous auctions occurring in the quarter of a second between click and use of the site.
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AppNexus Summit NYC 2011 Opening Remarks
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Inside One Of New York's Greatest Startup Success Stories, AppNexus
Last week we went to visit one of the biggest startups in New York, AppNexus. AppNexus was founded in 2007 by Brian O'Kelley and Mike Nolet. Both were early members of ad exchange Right Media, which sold to Yahoo at an $850 million valuation in 2007.
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Paparo Joins AppNexus; Discusses New Product Leadership Role
Ari Paparo has moved to real-time ad platform AppNexus to become their senior vice president of product management. According to the release, Paparo “brings over 10 years of experience overseeing the development of the industry's leading advertising technology platforms at Google, DoubleClick, and Nielsen.”
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Google Competitor AppNexus Grabs Another Googler (By Way of Nielsen)
AppNexus, the start-up that's trying to help Microsoft build a competitor to Google's display advertising business, has added another Googler to its team.
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AppNexus Makes Advertising More Personal, Profitable
Once reliant on mass appeal to win over consumers, advertising has become a more personal experience in the internet age. And the real-time ad platforms like those provided by New York-based AppNexus will turn advertising into an increasingly intimate business. CEO Brian O'Kelley explains why this future shouldn't be feared.
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Microsoft Takes Another Stab at Selling Its Own Ads–By Getting Someone Else to Do It
It's about time! Or, more accurately, “real time”: It's taken Microsoft several years to get its head around the idea, but the company is finally going to start selling its ad space via a “real-time bidding” exchange, just as Google does.
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You Don't Have to Reinvent the Wheel
Investment banking firm GCA Savvian recently calculated that venture capitalists (VCs) have poured $2.5 billion into the online display space in the past three years. It's a phenomenal bet, but maybe not when you consider the large numbers we've seen in the headlines of late. Just a week ago, the Interactive Advertising Bureau announced that U.S. Internet advertising revenues hit $6.4 billion in Q3 2010, representing the highest quarterly result ever for the online advertising industry and a 17 percent increase from the same period in 2009. The Wall Street Journal reported in November that the online advertising market "is expected to total roughly $20 billion world-wide this year." Some are now predicting this market may grow to $50 billion over the next few years.
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O'Kelley Says AppNexus Growing Fast, "Hiring Like Crazy" (Video)
Brian O'Kelley, chief executive officer of AppNexus, discusses the outlook for the online real-time display ad-bidding company. O'Kelley speaks with Deirdre Bolton on Bloomberg Television's “InsideTrack.”
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AppNexus Raises A Meaty $50 Million Series C For Realtime Ad Bidding Platform
Realtime ad bidding network AppNexus today announced that it raised $50 million in a Series C financing. Investors include Microsoft, Venrock, Kodiak Venture Partners and First Round Capital. The round brings the total capital raised by AppNexus since its founding to $65.5 million. The company first raised an angel round in 2007 from Ron Conway, Marc Andreesen, Ben Horowitz, Khosla Ventures, and First Round Capital.
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Received $50M Series C Funding
Participation Microsoft, Venrock, and First Round Capital
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AppNexus Expands Real-time Bidding Globally With New Data Center in the Netherlands
AppNexus, the real-time ad platform, today announced that it has opened its first data center outside North America -- in Amsterdam, the Netherlands -- a move which significantly expands the opportunity for real-time bidding (RTB) in Europe and the Middle East in response to rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in those regions.
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AppNexus Hosts Its Inaugural 'What Works' Summit on Online Advertising
AppNexus, the real-time ad platform company, is hosting its first 'What Works' Summit (www.appnexus.com/summit) at the Four Seasons Hotel in San Francisco today from 8:00 am to 1:00 pm in connection with the conclusion of ad:tech San Francisco. This inaugural AppNexus Summit will focus on the evolution of ad networks and aggregators in the new display advertising landscape especially in relation to real-time bidding, and will bring together industry leaders to discuss what really works to drive results, build enterprise value, and meet new challenges. The event is sponsored by 24/7 Real Media, Media Innovation Group, AdMeld and Netezza.
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AppNexus Is A Real-Time Ad Platform – The On-Ramp For Companies Like DSPs Says CEO O'Kelley
BOK: Yes, we've been extremely busy at AppNexus commercializing our ad platform with some of the most sophisticated online marketers, ad networks and DSPs in the business. Growing a successful start-up of course also means building up a team of the best and the brightest, and we've been able to recruit some serious talent over the past few months. We recently announced that Lauren Nemeth from Google joined us as Director of Sales and Timothy G. Smith from Vonage joined as our Vice President of Technical Operations. They are huge wins for us and we're delighted to have them on board. We will be making more personnel announcements in the near future, but we also want the industry to know that we're still hiring, and looking to bring on more superstars across the board, including sales, client services, engineering and marketing.
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AppNexus, the real-time ad platform, today announced that it has hired advertising industry veteran Lauren Nemeth as Director of Sales and seasoned technology expert Timothy G. Smith as Vice President of Technical Operations. Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers unparalleled, highly scalable technology, deep industry expertise and plays host to a vibrant community of leading companies within the online advertising ecosystem.
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The 20 Hot New York City Startups You Need To Watch
The New York digital scene has had a major renaissance in recent years.
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AppNexus today announced the launch of its advanced ad platform specializing in real-time advertising (www.appnexus.com). Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers unparalleled, highly scalable technology, deep industry expertise and plays host to a vibrant community of leading companies within the online advertising ecosystem. Chosen by eBay, the Web's premier online marketer, as its display advertising technology partner, the AppNexus platform integrates eBay with all the major inventory sources to execute and optimize its real-time media buys.
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Instant Ads Set the Pace on the Web
Advertisers have been able to direct online messages based on demographics, income and even location, but one element has been largely missing until recently: immediacy. Advertisers booked slots in advance, and could not make on-the-fly decisions about what ads to show based on what people were doing on the Web.
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investment
Received $5M Series B Funding
Participation Kodiak Venture Partners, Venrock, First Round Capital
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Received $8M Series B Funding
Participation First Round Capital, Khosla Ventures, Kodiak Venture Partners, Venrock
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Received $2.5M Angel Funding
Participation First Round Capital, Khosla Ventures, Marc Andreessen, Ron Conway, Ben Horowitz, Coriolis Ventures
